Leveraging user experience for lead acquisition

Generating & fuelling prospect pipeline in the retail sector

The Brief

Support Genetec Retail BDM in building a marketing & sales pipeline to generate relevant sales leads within the retail sector.

Furthermore, Say was tasked with fast tracking acquisition of leads by integrating digital activities within the existing PR programme.

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Solution

Say proposed running a pilot LinkedIn Lead Gen campaign to showcase the channel’s potential, ahead of a wider-ranging programme.

Utilising existing assets Say created arresting content on the importance of user experience in retail.

Thought-provoking ads featuring retail trends & case studies were targeted at specific job titles within major UK retailers.

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The Results Are In…

25+ Leads generated in 2 weeks
16% Conversion rate (3x LinkedIn average)
£80 Cost per Lead for CXO, Director, Owner, Partner & VP

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