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# Phoenix Comms Limited: Phoenix helps B2B tech brands grow – locally and globally – through strategic counsel and integrated communications that deliver measurable impact.

## Sitemaps
[XML Sitemap](https://phoenix-comms.co.uk/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Google AI Mode: How to appear in AI Overviews](https://phoenix-comms.co.uk/blog/2025/08/google-ai-mode-how-to-appear-in-ai-overviews/): Written by Phoenix Comms SEO partner Yaser UK, this article is for everyone who’s worried that Google AI mode and AI overviews will kill traffic to their website.
- [Get to Know Phoenix Comms](https://phoenix-comms.co.uk/blog/2024/12/get-to-know-phoenix-comms/): Ad libraries are a great source of information on your competitors' digital marketing strategies. Here's how to use them to your advantage.
- [Decoding Customer Voices: Insights from Social Listening ](https://phoenix-comms.co.uk/blog/2025/07/decoding-customer-voices-insights-from-social-listening-2/): In today’s hyper-connected world, understanding what your audience truly wants isn’t just a competitive advantage; it’s a necessity. At Phoenix Comms, we believe that the key to unlocking customer insight lies in listening to them, leveraging every opportunity to unearth their pain point and wishes, including monitoring social platforms.  
- [Could Fractional Marketing be Your Answer in 2025? ](https://phoenix-comms.co.uk/blog/2025/02/could-fractional-marketing-be-your-answer-in-2025/): So, you’ve kicked off 2025 with a refreshed business plan & sales team eager to hit the ground running. But what’s your strategy to activate marketing & generate the leads needed to fuel your sales team?
- [Enhancing Your Sales & Marketing Synergy ](https://phoenix-comms.co.uk/blog/2025/02/enhancing-your-sales-marketing-synergy/): Sales & Marketing departments share the common goal of driving revenue, they often face significant challenges in working together effectively.
- [Digital PR & SEO: A Match Made in Heaven](https://phoenix-comms.co.uk/blog/2025/02/how-digital-pr-boosts-seo/): Link building capabilities of PR teams & SEOs underpin the best SEO strategies. They generate high-quality organic backlinks that agree with white hat link building standards. Backlinks boost SEO & the quality of the site & increase non-branded traffic.
- [The Moon Village Association Partners with United Arab Emirates for Flagship 2025 Events](https://phoenix-comms.co.uk/blog/2024/12/the-moon-village-association-partners-with-united-arab-emirates-for-flagship-2025-events/): The proposed partnership recognises the UAE’s growing influence in the global space industry and its notable commitment to advancing space innovation and diplomacy. This was announced at the 8th Annual MVA Workshop and Symposium in Luxembourg and coincides with the UAE’s 53rd Eid Al Etihad celebrations.
- [Moon Village Association Partners with Phoenix Comms Communications](https://phoenix-comms.co.uk/blog/2024/12/moon-village-association-partners-with-say-communications/): The Moon Village Association (MVA), a non-governmental organization that promotes international collaboration for the development of the lunar economy, has appointed Phoenix Comms Communications as its official PR & communications partner of choice. The agreement was signed today at the 8th Global Moon Village Workshop & Symposium, hosted by the Luxembourg Space Agency in Luxembourg.
- [Using Ad Libraries for Competitor Research ](https://phoenix-comms.co.uk/blog/2024/11/using-ad-libraries-for-competitor-research/): Ad libraries are a great source of information on your competitors' digital marketing strategies. Here's how to use them to your advantage.
- [CMOs on AI: Revolutionising the Marketing Model ](https://phoenix-comms.co.uk/blog/2024/10/cmos-on-ai-revolutionising-the-marketing-model/): Phoenix Comms has conducted an in-depth study in partnership with BAYES Business School, gauging how actively CMOs are leveraging AI technology to boost workplace productivity & output.
- [Can Your Employees Bring Value to Your PR Strategy?   ](https://phoenix-comms.co.uk/blog/2024/10/can-your-employees-bring-value-to-your-pr-strategy/): Leverage your social media channels to build stronger relationships with prospects, manage your reputation more effectively, & achieve your communication goals.
- [Unleash the Power Within: How Subject Matter Experts Can Turbo Charge Your PR & Marketing ](https://phoenix-comms.co.uk/blog/2024/03/how-subject-matter-experts-can-turbo-charge-your-pr-marketing/): In today's increasingly competitive tech landscape, differentiation remains paramount. And whilst companies crave to be considered opinion formers to differentiate themselves from competitors, they frequently overlook the goldmines right under their noses: subject matter experts (SMEs). Authentic voices who understand your business and sectors from the inside out hold the key to establishing your brand as an industry authority, i.e., a thought leader. 
- [Accelerate your Marketing Impact with 90-Day Marketing Plans](https://phoenix-comms.co.uk/blog/2024/03/accelerate-your-marketing-impact-with-90-day-marketing-plans/): So, here are the 5 key elements for generating a powerful 90-day marketing plan: 
- [Brands to Leads – Driving the Buyer Journey ](https://phoenix-comms.co.uk/blog/2024/03/brands-to-leads-driving-the-buyer-journey/): Using a live example this month we’re highlighting the complexity of the B2B buyer journey, and how correct engagement generates quality leads & sales. 
- [Marketing Rhythm: The Unsung Hero of Growth](https://phoenix-comms.co.uk/blog/2024/01/marketing-rhythm-the-unsung-hero-of-growth/): Forget the viral craze or the ocean-boiling idea, it's consistent marketing rhythm that's the secret to a scalable brand experience. Judge your brand in the same way you would a full composition of music. Do the individual elements come together and form a collective whole greater than the sum of their parts. Your marketing is the performance, and rhythm is what binds the instruments together to create a captivating melody that draws in and retains your audience.
- [No Room for Vagueness: The Rise of Hyper-Targeted Marketing and PR](https://phoenix-comms.co.uk/blog/2024/01/the-rise-of-hyper-targeted-marketing-and-pr/): We all know data is important for the evaluation of activities. Yet it’s easy to become short-sighted or to become too reliant on one seemingly convenient version of the truth. Marketers and their agencies must work collaboratively to continually develop their data maturity and enable hyper-Targeted Marketing and PR. Each activity should build on what came before, adding to a shared pool of knowledge that can drive commercial insights and results.  
- [2024 Demand Generation Trends in B2B Marketing](https://phoenix-comms.co.uk/blog/2024/01/2024-demand-generation-trends/): As we step into 2024, B2B technology marketers must stay abreast of demand generation trends to effectively drive business growth. Here are five trends that will shape demand generation strategies in the year ahead:
- [In a World of Online Judgments, Take Control of Your Digital Identity](https://phoenix-comms.co.uk/blog/2023/12/take-control-of-your-digital-identity/): In today's hyperconnected world, our online personas have become an integral part of our identities, shaping how others perceive us and influencing our lives in profound ways. With the rise of social media and AI apps, our digital footprints are under increasing scrutiny, making it more crucial than ever to manage our online presence effectively.
- [Today’s B2B Buyer Journey is More Akin to a Bowl of Spaghetti](https://phoenix-comms.co.uk/blog/2023/12/today-b2b-buyer-journey/): In conclusion, by avoiding these pitfalls, you can navigate the evolving B2B buyer journey with confidence & efficiency.
- [Content Decay: Is Your SEO Content Still Fit for Purpose?](https://phoenix-comms.co.uk/blog/2023/12/content-decay-your-seo-content/): Content decay can be one of the worst enemies of B2B technology marketers. Vendors need to stay ahead of the trends and pain points of their audience to develop content that addresses their ever-evolving needs. In this fast-paced environment, it’s easy to set and forget content hoping that their effectiveness remains the same.   
- [The Pitfalls to the Demise of a Tech Startup Brand](https://phoenix-comms.co.uk/blog/2023/11/the-pitfalls-to-the-demise-of-a-tech-startup-brand/): Marketeer & Jnt MD of Phoenix Comms Comms, Louise Stewart-Muir, is fortunate to work alongside dynamic CyberTech entrepreneurs as the marketing mentor to Plexal’s NCSC for Startups programme.
- [Should Your Company Use Instagram Threads?](https://phoenix-comms.co.uk/blog/2023/10/should-your-company-use-threads/): Launched by Meta in 2023, Threads is a messaging app enabling intimate communication between close friends on Instagram. Users create private "threads" to share text, photos, videos & real-time status updates with selected contacts. Posts can be up to 500 characters or 5-minute videos.
- [The Long Term Play for B2B Technology Marketing Success](https://phoenix-comms.co.uk/blog/2023/09/the-long-term-play-for-b2b-technology-marketing-success/): In the increasingly dynamic business-to-business (B2B) marketing space, the emergence and rapid advancement of technology has ushered in a new era of competitiveness. As the technological landscape evolves at an astonishing pace, B2B technology companies find themselves engaged in a perpetual race to capture the attention and loyalty of customers. The synergy between technology and marketing has become a powerful force, reshaping industries and challenging marketers to rise above the noise.
- [5 Tenets for ABM Success](https://phoenix-comms.co.uk/blog/2023/06/5-tenets-for-abm-success/): Personal customer experience is becoming increasingly important in B2B & account-based marketing (ABM) plays to this trend. It’s become one of the most powerful tools you can use to encourage engagement with your business, generate revenue & nurture long-term client relationships. In this article we share the 5 Tenets for ABM success.
- [Why & How is the Face of Earned Media Changing?](https://phoenix-comms.co.uk/blog/2023/06/how-is-earned-media-changing/): As we all appreciate, earned coverage, unlike paid content, has a level of 3rd party validity that elevates its value. That said, it can be difficult to secure especially in the current climate of media consolidation & ever decreasing news desks. However, whilst the number of traditional journalists & outlets is diminishing, the channels through which we can place, discover & access content is ever expanding. With the ubiquity of smartphones & social media we’re actually drowning in news-related content, the majority of which has passed through someone else’s filter.
- [How to Make Sure ‘Future You’ Will Thank You](https://phoenix-comms.co.uk/blog/2023/06/future-you/): The obvious benefit of investments is that they normally pay off at a greater multiple the longer they’re held. They also pay off more, the more you invest. And it’s as true of investing your own money as it is your marketing budget. Long-term marketing strategies typically focus on building brand equity which pays itself off over the medium to long-term in sales, even if the immediate results are ethereal or even non-existent. By consistently investing in building brand awareness, brand perception, & customer loyalty, B2B companies can differentiate themselves from short-term minded competitors & establish a strong market presence that crucially is resilient to market conditions & the competition. Specifically, according to a recent study by Forbes, companies that prioritise brand equity see a higher customer retention rate & increased customer lifetime value. And as the old saying goes, it’s cheaper to keep a customer than acquire a new one. Which brings us to our second analogy… 
- [AI – just because we can, does it mean we should?](https://phoenix-comms.co.uk/blog/2023/05/ai-in-marketing/): The roles and definitions of ‘creative’ and ‘creativity’ in marketing and communications are varied, and their importance is often misunderstood - particularly in B2B marcomms.
- [Principles of Successful Networking](https://phoenix-comms.co.uk/blog/2023/05/principles-of-successful-networking/): Professional networking is a strategic part of business development - the process of establishing mutually beneficial relationships with fellow professionals, prospects & customers.
- [Tech For Good: What is it and how do you do it?](https://phoenix-comms.co.uk/blog/2023/05/tech-for-good/): With the world of business & technology constantly evolving it’s no longer good enough to just make money, you must be seen to do good as well. Larry Fink, CEO of Blackrock, the world’s largest asset management company said in his annual letter to CEOs that sustainability & purpose led business should be the ‘North Star’ for organisations going forward.
- [Get a personality: Five tenets for prospect engagement](https://phoenix-comms.co.uk/blog/2023/04/five-tenets-for-prospect-engagement/): What percentage of your inbox comprises irrelevant emails, white papers, webinar invitations & so forth?  How much are you being targeted via every social platform where you have a presence with, again, irrelevant information?
- [What sales teams need to know to get buyers to buy](https://phoenix-comms.co.uk/blog/2023/04/sales-and-marketing-for-revenue-growth/): As marketeers & sales representatives, we are all fully aware that to drive revenue growth then sales & marketing teams need to work in unison to create a seamless customer experience, but they each have their individual role to play. 
- [AI: Goodbye to Marketing Communications as we know it](https://phoenix-comms.co.uk/blog/2023/04/ai-goodbye-to-marketing-communications-as-we-know-it/): Artificial Intelligence (AI) is revolutionising many industries, & especially marketing & communications. Large Language Models (LLMs) have been widely & quickly adopted as a means of producing copy rapidly & with research to substantiate points made. But the potential for AI goes far deeper. As a collective technology it has the potential to transform the way marketeers create, distribute, & evaluate content. It offers economies of scale, by creating & adapting marketing assets faster than a human; optimisation, by learning what assets, targeting, & messaging are most effective; & quicker insight, by bringing together research in scripts that are easy to understand & interrogate.
- [The post-takeover Twitter alternative may have been there all this time…](https://phoenix-comms.co.uk/blog/2023/03/the-post-takeover-twitter-alternative-may-have-been-there-all-this-time/): Is Twitter still a must-have for brands’ communication strategies? We look at the best Twitter alternatives in a post-Musk takeover social media landscape.
- [Attracting & retaining talent in a tech-enabled economy](https://phoenix-comms.co.uk/blog/2023/03/attracting-retaining-talent-in-a-tech-enabled-economy/): In a post-Covid, post-Brexit world we all recognise there has been a seismic shift in the employment landscape. Companies have always competed to attract and retain the top tech talent. Yet, this has now been further compounded by this new era of hybrid working, making it an even more candidate-driven market.
- [Metaverse Cybersecurity Risks: The Good, Bad & the Ugly](https://phoenix-comms.co.uk/blog/2023/03/metaverse-cybersecurity-risks-the-good-bad-the-ugly/): With the metaverse dominating today’s tech news cycle, businesses must now contend with a potentially seismic shift in how we use the internet. There is certainly much excitement about the new possibilities to engage audiences. Yet, as security comms specialists, we’re also conscious of the cyber minefield that we’ll all have to navigate.
- [The Difference between AI, Machine Learning & Deep Learning – does it really matter? ](https://phoenix-comms.co.uk/blog/2022/11/the-difference-between-ai-machine-learning-deep-learning-does-it-really-matter/): There’s a great deal of time, energy, creativity and money spent by companies on convincing us that they’re using Artificial Intelligence (AI) or Machine Learning (ML) to make their products and services seem more cutting edge or alluring.  Algorithms are spotlighted and neural networks promoted, but do we really care and should we? 
- [Geraldine Fernandez Appointed Director of Phoenix Comms](https://phoenix-comms.co.uk/blog/2022/08/geraldine-fernandez-appointed-director-of-say-communications/): In a clear declaration of its intention to expand, the award-winning, specialist B2B tech and healthcare integrated communications agency Phoenix Comms Communications has promoted Geraldine Fernandez, Practice Leader for Cybersecurity, Enterprise IT & eCommerce, to the position of company director.
- [The Eight Tenets of Successful International Integrated Communications](https://phoenix-comms.co.uk/blog/2022/06/the-eight-tenets-of-successful-international-integrated-communications/): Phoenix Comms recently penned an article detailing the most effective route to successful global integrated comms - posted on Plexus, our associate agency partnership website: https://plexuspr.com/the-eight-tenets-of-successful-international-integrated-communications/
- [How to leverage Clubhouse in a B2B marketing strategy](https://phoenix-comms.co.uk/blog/2021/04/how-to-leverage-clubhouse-in-a-b2b-marketing-strategy/): Although Clubhouse was launched just under a year ago it is already valued at over $1 billion and its popularity is rapidly increasing. This iPhone-only, invite-only and audio-only social media platform remains fairly exclusive, but it is gradually being opened up to a wider audience. So how can it be harnessed by B2B tech companies as part of their pr and marketing strategies?
- [Speak Out: ‘Why PR became my career choice’](https://phoenix-comms.co.uk/blog/2021/04/speak-out-why-pr-became-my-career-choice/): Tell us a little something about you? Where did you grow up?
- [Say security poll reveals biggest threat to cybersecurity is WFH devices](https://phoenix-comms.co.uk/blog/2020/10/say-poll-cyberthreats/): The pandemic has transformed many aspects of our lives and businesses have been a focal point of this change. Almost overnight, thousands of organisations around the world had to transform operations and find new ways of working to adapt to the new normal.
- [COVID-19 is forcing digitalisation – it may just save physical retail](https://phoenix-comms.co.uk/blog/2020/10/covid-19-is-forcing-digitalisation-it-may-just-save-physical-retail/): Consumer spending habits change over time – there’s no doubt. However, COVID-19 has caused such a shift that instead of long-term change, we may be seeing the retail market heading in a whole new direction. Despite the cost, angst and disruption this has caused the industry, it also might not be a bad thing.
- [Personalisation – the dilemma retailers can’t afford to ignore](https://phoenix-comms.co.uk/blog/2020/10/personalisation-the-dilemma-retailers-cant-afford-to-ignore/): Retailers have had a lot to deal with during the pandemic. Aside from the closing, re-opening and possible threat of re-closing, they’ve had to weather occupancy management, excess stock and a new way of operating which shopping is not suited to. For retailers like Primark – brick and mortar only – there have been challenges to the business model. But even omnichannel vendors, such as Next have not been able to ride the storm without significant hurdles. Undoubtedly it’s been tough, and whilst retail sales have bounced back a little to record better than expected results, retailers will need to be on their A-game to survive the next few months.
- [Robotics is evolving, so too must its messaging](https://phoenix-comms.co.uk/blog/2020/09/robotics-is-evolving-so-too-must-its-messaging/): It’s no secret that in the UK robots are perhaps viewed with more suspicion than in other countries, and this is reflected in the UK having the lowest robot density in the G7 and beyond. They are commonly portrayed as tools to take jobs away from people because fear sells better than reason. The fact this has been disproved, especially following the advent of collaborative robots (cobots) is only just starting to sink into consciousness. They don’t take jobs, they remove repetitive, low skilled tasks, allowing humans to do more interesting and skilled work – a win/win you would think.
- [COVID has thrown a curveball but old favourites remain an issue in the cyber-sphere](https://phoenix-comms.co.uk/blog/2020/09/covid-has-thrown-a-curveball-but-old-favourites-remain-an-issue-in-the-cyber-sphere/): This year’s Infosecurity Magazine report threw up interesting issues that six months ago we’d never have anticipated. Admittedly six months ago we’d never have dreamed of a pandemic leading to us being locked up at home, but the IT-specific issues that those sampled prioritised shows that as we evolve as an industry, we also can’t escape the greatest hits - certain issues keep coming back to haunt us.
- [Critical B2B social media insights for successful digital marketing strategy](https://phoenix-comms.co.uk/blog/2020/06/critical-b2b-social-media-insights-for-successful-digital-marketing-strategy/): Read on to find out the critical B2B social media insights you should unearth with a social media audit to optimise your digital marketing strategy:
- [COVID-19 pounds – Weighing up the opportunity & threats of lockdown on healthy eating habits](https://phoenix-comms.co.uk/blog/2020/05/covid-19-pounds-weighing-up-the-opportunity-threats-of-lockdown-on-healthy-eating-habits/): Patrick Ladbury - former Director of the National Social Marketing Centre - looks at the impact of lockdown on eating habits.
- [Covid-19: The catalyst for UK industrial automation](https://phoenix-comms.co.uk/blog/2020/05/covid-19-the-catalyst-for-uk-industrial-automation/): Could this be the moment when UK manufacturing finally embraces robotics and automation?
- [The impact of 5G on digital marketing](https://phoenix-comms.co.uk/blog/2020/04/the-impact-of-5g-on-digital-marketing/): Excitement around the next generation of internet connectivity is mounting, as it promises to revolutionise the way we interact with the world. The question for communications professionals is what will be the impact of 5G on digital marketing?
- [COVID-19 is redefining the value of ‘critical jobs’: An opportunity for social care?](https://phoenix-comms.co.uk/blog/2020/04/covid-19-is-redefining-the-value-of-critical-jobs-an-opportunity-for-social-care/): Despite the varied and rewarding nature of a job which makes a real difference to the lives of adults from a range of backgrounds every single day, it is fair to say that a career in social care has had something of an image problem.

## Pages
- [Cookie Policy](https://phoenix-comms.co.uk/cookie-policy/): Effective Date: 25 May 2018Last Updated: 13 February 2026
- [Sitemap](https://phoenix-comms.co.uk/sitemap/)
- [From Hero to Superhero: Maximising ROI in B2B Technology Research  ](https://phoenix-comms.co.uk/maximising-roi-in-b2b-technology-research/)
- [Race to scale](https://phoenix-comms.co.uk/race-to-scale/)
- [Influencer Marketing](https://phoenix-comms.co.uk/services/influencer-marketing/): We research and identify those that matter in your sector who have authority and audience within your target prospect’s industry.
- [Lead Generation](https://phoenix-comms.co.uk/services/lead-generation/): Qualified sales leads are what any growth-focussed business needs to achieve and exceed its ambitions.
- [Content Creation](https://phoenix-comms.co.uk/services/content-creation/): We evaluate your customer journey on your site, and across your channels to formulate a detailed picture.
- [Fractional CMO Service](https://phoenix-comms.co.uk/services/fractional-cmo-service/): Elevate your marketing strategy with Phoenix Comms Fractional CMO service - your gateway to senior marketing leadership without the long-term commitment & expense of a full-time executive.
- [Public Affairs & Policy](https://phoenix-comms.co.uk/services/public-affairs-and-policy-pr-agency/): The most important element of any communications activity is attribution.
- [Channel Partner Marketing](https://phoenix-comms.co.uk/services/channel-partner-marketing/): Our role is to help organisations empower their channel enabling these partners to be successful in their markets.
- [Digital Marketing](https://phoenix-comms.co.uk/services/digital-marketing/): Today the digital customer experience is an everyday occurrence and uber-critical to the success of your communication.
- [Brand, Positioning & Messaging](https://phoenix-comms.co.uk/services/brand-positioning-and-messaging/): From developing brand identities, defining positioning, to creating strong messages that support and underpin your brand.
- [Public Relations](https://phoenix-comms.co.uk/services/public-relations/): We don’t tell stories, we build credibility & help maintain reputations.
- [Enterprise Tech](https://phoenix-comms.co.uk/sectors/enterprise-tech/): Technology in business essentially falls into two camps – either improving the efficiency of existing processes or creating new opportunities and ways of working.
- [Space Economy PR](https://phoenix-comms.co.uk/sectors/space-economy-pr/): Phoenix Comms SPACE helps you to tell your story, reach new audiences and grow your bottom line.
- [Green Tech](https://phoenix-comms.co.uk/sectors/greentech-pr/): Sustainability and environmental social governance is firmly on the boardroom agenda and green tech solutions have never been more attractive to investors and customers.
- [Health Tech](https://phoenix-comms.co.uk/sectors/health-tech-pr/): Successfully communicating new technology in the manufacturing and engineering space requires specific expertise.
- [Cybersecurity](https://phoenix-comms.co.uk/sectors/cybersecurity-pr/): Cybersecurity is a significant challenge for all businesses and is a sector that is attracting a lot of attention as well a lot of investment.
- [Physical Security](https://phoenix-comms.co.uk/sectors/physical-security-pr/): The physical security market is rapidly expanding and we know that brands are finding it harder than ever before to be seen - and heard.
- [Services](https://phoenix-comms.co.uk/services/)
- [Sectors](https://phoenix-comms.co.uk/sectors/)
- [Contact](https://phoenix-comms.co.uk/contact/)
- [News / Blog](https://phoenix-comms.co.uk/blog/)
- [Join Us](https://phoenix-comms.co.uk/join-us/): Bold Benefits : Champion Career Prospects: Contagious Culture & Vibe
- [Website Privacy Policy](https://phoenix-comms.co.uk/privacy-policy/): This privacy policy sets out how Phoenix Comms uses and protects any information that you give when you use this website.
- [Phoenix Comms — PR-Led B2B Tech Marketing Agency](https://phoenix-comms.co.uk/): B2B tech PR builds credibility, enhances brand reputation, generates qualified leads, and establishes your company as a thought leader. A continuous PR strategy ensures you stay top of mind in between buying cycles—when your buyers are researching silently.

## Careers
- [Junior Account Executive](https://phoenix-comms.co.uk/careers/jobs/junior-account-executive/): Kingston-upon-Thames

## Works
- [Driving global demand generation](https://phoenix-comms.co.uk/work/driving-global-demand-generation/): Phoenix Comms supported Genetec, a global leader in security solutions, generating demand for its access control solutions
- [Building Trust & Demonstrating Expertise Through Bold Thought Leadership](https://phoenix-comms.co.uk/work/building-trust-demonstrating-expertise-through-thought-leadership/): DigitalXRAID needed to raise the profile of its subject matter experts, build awareness of their expertise & range of services, & educate industry on the importance of good cyber hygiene. 
- [Elevating the LinkedIn profile of Cyfor’s COO](https://phoenix-comms.co.uk/work/elevating-the-linkedin-profile-of-cyfors-coo/): Cyfor Group operates in two sectors, digital forensics & cybersecurity, where relationships play a key role in securing new & repeat businesses. Phoenix Comms wanted to level up the COO’s LinkedIn profile to strengthen connections with his contacts & broaden his network.
- [Influencing Public Policy in the EU & UK](https://phoenix-comms.co.uk/work/influencing-public-policy-in-the-eu-uk/): Focussed lobbying, paired with targeted national media relations, helped to secure changes to proposed EU & UK legislation
- [Leveraging user experience for lead acquisition](https://phoenix-comms.co.uk/work/leveraging-user-experience-for-lead-acquisition/)
- [Channel marketing refresh](https://phoenix-comms.co.uk/work/channel-marketing-refresh/): Channel partner adoption of the Genetec EMEA Digital Advocacy Platform was low and stagnating. A new approach was needed to communicate the benefits of participation. 
- [Market Access: UK Launch](https://phoenix-comms.co.uk/work/market-access-uk-launch/): Build authority in the UK manufacturing media to help grow its market presence in a market where automation is still relatively nascent
- [Driving awareness in a competitive retail sector](https://phoenix-comms.co.uk/work/driving-awareness-in-a-competitive-retail-sector/): A global eCommerce solutions provider needed to cut through the noise being seen as a trusted voice within the retail & logistic environment
- [Securing national attention to deter criminal activity](https://phoenix-comms.co.uk/work/securing-national-attention-to-deter-criminal-activity/): Targeted media relations helped accelerated police forces’ adoption of the SmartWater Domestic Abuse Strategy
- [Profile raising through CSR](https://phoenix-comms.co.uk/work/profile-raising-through-csr/): The issue of female representation on large company boards was catapulted to the top of the business agenda by Lord Davies’ Women on Boards report. RSA prides itself on championing the key issues that affect Life Sciences
- [Changing perceptions & behaviours to drive sales](https://phoenix-comms.co.uk/work/changing-perceptions-behaviours-to-drive-sales/): Strategic media relations supported Tectrade in building its profile & raising its sale price
- [Building a sales pipeline for an automation leader](https://phoenix-comms.co.uk/work/building-a-sales-pipeline-for-an-automation-leader/): The machine packaging inspection system developed by Trivision is used by some of the most demanding manufacturing companies in Europe, however the UK sales pipeline was non-existent
- [Building profile for an ambitious scale-up](https://phoenix-comms.co.uk/work/building-profile-for-an-ambitious-scale-up/): Repositioning a local energy management company as a national player with a unique point of view
- [Delivering end to end sales support](https://phoenix-comms.co.uk/work/delivering-end-to-end-sales-support/): Innovative AV and analytics system provider MultiTaction needed full support to bsupplyuild the pipeline for its latest solution targeted at enterprise chain management
- [Turning challenge into opportunity](https://phoenix-comms.co.uk/work/turning-challenge-into-opportunity/): Brexit was a major pre-occupation of Universal Robots’ target audience, leading to unprecedented levels of uncertainty & causing SMEs to put off investment decisions
- [Delivering leads with arresting content](https://phoenix-comms.co.uk/work/delivering-leads-with-arresting-content/): An enterprise security brand needed to revamp its content marketing and lead generation strategy to support sales in the UK and US
- [Brand repositioning following an M&A](https://phoenix-comms.co.uk/work/brand-repositioning-following-an-ma/): Spearhead a rebrand campaign, following the merger of Landesk & Heat Software
- [Engaging the c-suite through owned media channels](https://phoenix-comms.co.uk/work/engaging-the-c-suite-through-owned-media-channels/): This enterprise technology provider needed to understand how to engage the C-suite on social media
- [Creativity to engage cybersecurity professionals](https://phoenix-comms.co.uk/work/creativity-to-engage-cybersecurity-professionals/): Lateral thinking & creative execution drove attendance & engagement with the vital issue of cloud visibility within large enterprises
- [Generating awareness in the us to drive sales](https://phoenix-comms.co.uk/work/generating-awareness-in-the-us-to-drive-sales/): A global Account Based Marketing (ABM) campaign supported Camcon Medical accelerate adoption of its unique technology, which has the potential to revolutionise oxygen delivery in medical devices...
- [Acting as a gateway to Europe](https://phoenix-comms.co.uk/work/acting-as-a-gateway-to-europe/): Say was engaged by Genetec, a world-leader in security solutions, to help grow its presence, status & reputation across Europe
- [Gaining mainstream attention for an innovative technology](https://phoenix-comms.co.uk/work/gaining-mainstream-attention-for-an-innovative-technology/): Digital Barriers tasked Phoenix Comms with raising the profile of its facial recognition offering for civilian law enforcement

## Categories
- [GUEST BLOGS](https://phoenix-comms.co.uk/guest-blogs/)
- [Phoenix Comms BLOGS](https://phoenix-comms.co.uk/say-blogs/)
- [Social media](https://phoenix-comms.co.uk/social-media/)
- [Sports](https://phoenix-comms.co.uk/sports/)
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- [The big news](https://phoenix-comms.co.uk/the-big-news/)
- [Uncategorized](https://phoenix-comms.co.uk/uncategorized/)

## Tags
- [#CyberSecMonth](https://phoenix-comms.co.uk/blog/tag/cybersecmonth/)
- [#rwc2015](https://phoenix-comms.co.uk/blog/tag/rwc2015/)
- [#rwcfinal2015](https://phoenix-comms.co.uk/blog/tag/rwcfinal2015/)
- [17 April](https://phoenix-comms.co.uk/blog/tag/17-april/)
- [2015 General Election](https://phoenix-comms.co.uk/blog/tag/2015-general-election/)
- [2016 international business awards](https://phoenix-comms.co.uk/blog/tag/2016-international-business-awards/)
- [3D printed pills](https://phoenix-comms.co.uk/blog/tag/3d-printed-pills/)
- [3D printed prosthetics](https://phoenix-comms.co.uk/blog/tag/3d-printed-prosthetics/)
- [3D printing](https://phoenix-comms.co.uk/blog/tag/3d-printing/)
- [8](https://phoenix-comms.co.uk/blog/tag/8/)
- [A&E burden](https://phoenix-comms.co.uk/blog/tag/ae-burden/)
- [A&E usage](https://phoenix-comms.co.uk/blog/tag/ae-usage/)
- [ABM](https://phoenix-comms.co.uk/blog/tag/abm/)
- [academic research](https://phoenix-comms.co.uk/blog/tag/academic-research/)
- [Account](https://phoenix-comms.co.uk/blog/tag/account/)
- [Account Based Marketing](https://phoenix-comms.co.uk/blog/tag/account-based-marketing/)
- [Action on Sugar](https://phoenix-comms.co.uk/blog/tag/action-on-sugar/)
- [ad libraries](https://phoenix-comms.co.uk/blog/tag/ad-libraries/)
- [Advertising](https://phoenix-comms.co.uk/blog/tag/advertising/)
- [Advocate of the Year](https://phoenix-comms.co.uk/blog/tag/advocate-of-the-year/)
- [Aegleio](https://phoenix-comms.co.uk/blog/tag/aegleio/)
- [AG Collaboration](https://phoenix-comms.co.uk/blog/tag/ag-collaboration/)
- [ageing population](https://phoenix-comms.co.uk/blog/tag/ageing-population/)
- [ageing taboo](https://phoenix-comms.co.uk/blog/tag/ageing-taboo/)
- [agency](https://phoenix-comms.co.uk/blog/tag/agency/)
- [aging population](https://phoenix-comms.co.uk/blog/tag/aging-population/)
- [AI](https://phoenix-comms.co.uk/blog/tag/ai/)
- [alastair kent](https://phoenix-comms.co.uk/blog/tag/alastair-kent/)
- [alcohol consumption](https://phoenix-comms.co.uk/blog/tag/alcohol-consumption/)
- [alcohol risk](https://phoenix-comms.co.uk/blog/tag/alcohol-risk/)
- [alcohol sport](https://phoenix-comms.co.uk/blog/tag/alcohol-sport/)
- [alcohol unit intake](https://phoenix-comms.co.uk/blog/tag/alcohol-unit-intake/)
- [alice martineau appeal](https://phoenix-comms.co.uk/blog/tag/alice-martineau-appeal/)
- [alison wall](https://phoenix-comms.co.uk/blog/tag/alison-wall/)
- [alistair kent](https://phoenix-comms.co.uk/blog/tag/alistair-kent/)
- [Allergies media coverage](https://phoenix-comms.co.uk/blog/tag/allergies-media-coverage/)
- [Allergy Awareness Week](https://phoenix-comms.co.uk/blog/tag/allergy-awareness-week/)
- [Allergy PR](https://phoenix-comms.co.uk/blog/tag/allergy-pr/)
- [Allergy UK communication campaign](https://phoenix-comms.co.uk/blog/tag/allergy-uk-communication-campaign/)
- [American Psychologist](https://phoenix-comms.co.uk/blog/tag/american-psychologist/)
- [analyse social media conversations](https://phoenix-comms.co.uk/blog/tag/analyse-social-media-conversations/)
- [ann generlich](https://phoenix-comms.co.uk/blog/tag/ann-generlich/)
- [anti obesity campaign](https://phoenix-comms.co.uk/blog/tag/anti-obesity-campaign/)
- [anti smoking campaign](https://phoenix-comms.co.uk/blog/tag/anti-smoking-campaign/)
- [anti-ageing communication](https://phoenix-comms.co.uk/blog/tag/anti-ageing-communication/)
- [anti-ageing expert](https://phoenix-comms.co.uk/blog/tag/anti-ageing-expert/)
- [anti-ageing pr campaign](https://phoenix-comms.co.uk/blog/tag/anti-ageing-pr-campaign/)
- [Anti-Aging pr campaigns](https://phoenix-comms.co.uk/blog/tag/anti-aging-pr-campaigns/)
- [app permissions](https://phoenix-comms.co.uk/blog/tag/app-permissions/)
- [April Fools](https://phoenix-comms.co.uk/blog/tag/april-fools/)