The machine packaging inspection system developed by Trivision is used by some of the most demanding manufacturing companies in Europe, however the UK sales pipeline was non-existent
The Brief
Trivision needed to generate UK brand awareness, build its profile & start capturing interests from the extremely niche audience of Quality Assurance & Production Managers within UK food manufacturing companies
Solution
Maximising a conservative budget & time available, Phoenix Comms reviewed the existing content materials & localised the case study of the most recognisable brand for the UK audience: Arla Foods.
A short LinkedIn Pilot was set up to test the viability of the channel in reaching & engaging the audience.
The first qualified lead was generated within two weeks of the project commission, & the campaign reached 90% of the target audience. Following the pilot the company experienced a 400% increase in organic enquiries.
