The Brief
Despite being the fastest-growing access control provider, Genetec was not perceived as a leader in this market & needed a campaign to change perceptions & drive demand & leads for Synergis, its access control solution.
Solution
Phoenix Comms used an analyst report to showcase Genetec access control growth, shifting perceptions & driving leads. Punchy copy & striking visuals promoted report downloads.
In alignment with Genetec marketing & sales teams, Phoenix Comms targeted audiences to launch a global multichannel campaign across Google, LinkedIn, and Meta.
A/B testing of ads & optimisation cut Cost Per Lead & boosted conversions. Our digital dashboard kept teams informed & accelerated lead nurturing.
