Turning challenge into opportunity

Brexit was a major pre-occupation of Universal Robots’ target audience, leading to unprecedented levels of uncertainty & causing SMEs to put off investment decisions

The Brief

To raise awareness of collaborative robots & their benefits to UK SME manufacturers.

Generate & maintain momentum for the ‘cobot’ conversation.

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Solution

Positive & pragmatic messages to emphasise the many ways in which investment in cobots can prepare UK industry for whatever Brexit has in store.

Positioning the technology as the best & most future-proof option, giving industry the confidence to shorten purchasing timelines.

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"Voices on brexit are overtly negative or entirely political, offering little practical advice to uk smes. However, say reframed our narrative, giving us the platform & opportunities to demonstrate our offering & value to uk smes"

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